Together We Will Make a Difference
That’s why we promise to….
Nurture the inherent beauty of Women worldwide by developing clinically-validated personal care products that are naturally good for your bodies.
Use all-natural, safe and cruelty free ingredients.
Spread knowledge that helps us understand our bodies better.
Support Women’s safety in the workplace, education rights for all girls, improved access to mental health, equal pay, reproductive rights and eliminating gender inequality.
Our Beginnings....it started in Christchurch, New Zealand with two medical doctor parents - both of whom loved botany and the outdoors.
The Interest in Natural Wellness Began...
...in my 20's as a co-founder of a vegan cup of soup company, Dr. McDougall’s Right Foods.
This sparked a life-long interest in natural wellness therapies, specifically the links between diet and disease, and what we put in our bodies.
In 2011...
...I was diverted by a bout with Cancer and the overwhelming fear of not seeing my kids make a difference in this world.
This led me down the path of researching rare botanical ingredients - one's clinically proven to be efficacious in treating various health conditions.
Today
Once recovered, my energies shifted to supporting my Mother, Sandra, who began losing her hair and confidence to be seen publicly, to my daughter, Annabelle, who immersed herself gender equality issues and the purity of personal care products put on her body. Their concerns and passions became my passions.
So I started to work together with my daughter to effect positive societal change through a natural wellness business that supported Women's causes.
I also asked myself why Men were not supporting Women during the MeToo movement. I choose to stand up!